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Marketing & CRM Manager

Opportunity to join a luxury fine jewellery house with unrivalled British heritage

Overview:

As the most senior position in the Marketing and PR Team, this position holds ultimate responsibility for the organisations marketing activities and, working alongside the CEO, oversees the development and delivery of a fully integrated marketing strategy for the business.  This person manages the day to day marketing activities of the organisation as well as the planning and delivery of CRM strategies across the company encouraging customer retention and customer loyalty.

 

Job Description:

•             Development and implementation of the Brand strategy

•             Developing the marketing strategy for new and existing products

•             Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing,                 and PR.

•             Working closely with the company’s Sales team; enabling them to meet their commercial objectives by                 providing them with appropriate tools, materials and presentations

•             Managing all marketing for the company and activities within the marketing department

•             Ensuring that the marketing objectives are implemented by the marketing team

•             Manage social media presence and direct programs to improve social media reputation and recognition

•             Developing and delivering marketing and communications strategies for the organisation

•             Undertake continuous analysis of competitive environment and consumer trends

•             Overseeing the company’s marketing budget

•             Creation and publication of all marketing material in line with marketing plans

•             Planning and implementing promotional campaigns

•             Overall responsibility for brand management and corporate identity

•             Preparing online and print marketing campaigns

•             Monitor and report on effectiveness of marketing communications

•             Maintain effective internal communications to ensure that all relevant company functions are kept                         informed of marketing objectives

•             Defining the CRM platform structure and architecture ensuring it works seamlessly across the                             organisation and captures all required information at key points in the customer life cycle

•             Customer Journey Mapping analysing touch points with the organisation and maximising commercial                   opportunities

•             Working closely with all departments to ensure the CRM works effectively for all aspects of the                           company

•             Overseeing direct communications with customers through the CRM

•             Monitor and maximise customer lifetime value strategies ensuring maximum profitability

•             Ensuring the database is segmented effectively for targeted marketing activities

•             Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the                 company and its products.

Requirements for this role:

  • Bachelors or Masters degree in Marketing
  • Professional chartered marketer (CIM)
  • Proven track record of success in senior marketing roles
  • Confident, driven and dynamic leader and articulate communicator capable of inspiring strong collaboration in an organisation
  • Entrepreneurial mindset with the ability to spot original branding opportunities.
  • Strong creative outlook
  • Extensive experience of direct and digital marketing ideally in a similar industry.
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Strong IT and Excel skills
  • Numerate
  • Excellent grammar and spelling
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